For tax & IRS-resolution firms
Know your market. Get found first. Win the client.
Rival Practice is the AI growth engine for tax firms — the platform that maps your whole local market, gets you found first by clients and AI, answers every call, and converts every lead. Built and run for you.
Built on IRS-registered data for 800,000+ practitioners
New — the free 2026 AEO & Website Playbook for tax firms, or run a free AI-visibility check →
Who they are
Start free
See who's competing for your clients
You're not the only tax pro in your area. Enter your ZIP to see how many credentialed firms compete near you — and how many are invisible online. No signup, a few seconds.
That's the free snapshot. Rival Radar names every firm and gets you found first →
Free resource · new for 2026
Invisible to Invincible
The complete AEO & website playbook for tax firms — how to get recommended by AI, found on Google, and hired by the client who needs you now. Free to read, no signup.
- 9 chapters + a 30/60/90-day plan
- The AEO & Website Scorecard
- 30 questions your clients ask AI
- Your live AI-visibility score inside
Why now
How clients find firms has changed
Search moved from a page of links to a single AI answer — and your local market is more crowded and less visible than it looks.
Clients ask AI, not directories
“Best tax firm near me” is now answered by an AI in one shot. If it can't name your firm, you never enter the conversation.
Your market is more crowded than you think
Dozens of credentialed firms compete for the same clients in your radius — and most are invisible online. That gap is yours to take.
The findable firm wins the call
Whoever shows up first, answers first, and follows up first signs the client. Being excellent isn't enough if you can't be found.
The platform
One system to get found, answer, and convert
Every part of client acquisition — visibility, calls, pipeline, follow-up — in one white-labeled platform, run for you.
Caller: “I got a CP2000 notice — I owe $18k and I'm panicking.”
Agent: “I can help. Let's get you on with an enrolled agent this week.”
Hi Dana — following up on your call. We can stop the collection clock and map your options this week. Do Thursday or Friday work?
practitioners in our IRS-registered market dataset
isolated data — your clients never share a database
AI-Visibility Index, tracked and improved every week
Two ways to start
Self-serve, or done-for-you
Start seeing results today with Rival Radar, or have us build and run the whole engine for you.
Start self-serve
See every firm competing for your clients, score your own visibility, and get done-for-you content that gets you found first.
First month $199 — includes your full competitive market report.
- Complete competitive market report
- Your AI-visibility score
- Done-for-you content
- Cancel anytime
Done-for-you
We build your site and portal, stand up your AI receptionist, CRM, and follow-up engine, and run it — so you practice while the system grows your book.
- Done-for-you website + client portal
- 24/7 AI Voice Agent
- Smart CRM & AI follow-up
- AI-visibility optimization
Insights
Most Recent Insights
We Scored 100/100 on Our Own AI-Visibility Test: The Exact Checklist
We ran our own AI-Visibility Sweep on rivalpractice.com, scored 80, and fixed our way to 100. Here's the exact, reproducible checklist any tax or law firm can follow to become fully AI-ready.
Building a Tax Practice: How Rival Radar Turns Your Local Market Into Clients
Growing a tax practice is a local visibility fight. Rival Radar maps every credentialed tax professional competing in your radius from IRS-registered data, shows how many are invisible online, scores your own findability, and delivers the content that gets you found first.
Is Your Firm Invisible to AI? Run a Visibility Sweep Before Your Competitors Do
When a prospect asks an AI assistant for the best law or tax firm near them, your firm is either named or it doesn't exist. An AI-Visibility Sweep scores whether AI answer engines can see, trust, and recommend you — and shows exactly where you're invisible.
FAQ
Questions clients (and AI) ask about us
See your market in the next 60 seconds
Find out how many firms compete for your clients — and how many a searching client will never find. Free, no signup.